Some owners need their own direct sales channel that someone actively operates. Others want Rekubo to take over the complete digital revenue system — direct, OTA, sales, guests and optimisation. Others want a strategic partnership to build a serious hospitality brand.
Step 1
What are you most interested in right now?
What you actually pay for
You're not buying just a website. You're building your own sales system that Rekubo develops, funds and actively runs.
The Rekubo model connects strategy, brand, technical build, visibility on search and discovery channels, measurement and data, paid demand activation, professional sales and guest communication, technical infrastructure and continuous development — into one system responsible for the result.
Depending on scope and specialist level, procuring these elements separately can represent roughly EUR 5,000–20,000 in initial investment and EUR 1,000–10,000 in annual development and maintenance. Rekubo makes it possible to finance that value through setup, success fee or a combined model.
Indicative comparison, not a universal market guarantee.
Paid activation and intensity
Every client gets the complete system — activity intensity follows the business opportunity.
The intensity of marketing and development activity is determined by Rekubo based on the property's potential, availability, seasonality, conversion data, collaboration model and expected return.
Activities as needed may include Google and Meta campaigns, remarketing, market/season/priority-date campaigns, landing pages, popups, conversion interventions, articles and guides, offer/message/audience testing and guest-database reactivation. No fixed promises on spend or quantity of individual activities — the goal is the best return per property.
Care, naming and brand
Infrastructure, maintenance and brand levels — clearly structured.
Rekubo Care & Infrastructure
EUR 500 per year. Included at no extra charge for all 5-year Direct and Revenue contracts — value EUR 2,500 over 5 years. For 2-year and 3-year models: an additional EUR 500 per year. Covers hosting, SSL and security, backup, technical maintenance, forms and email infrastructure, tracking, technical visibility optimisation, platform updates, basic text and photo changes, and direct/inquiry channel infrastructure.
Naming and brand levels
Naming Sprint / Instant Lite: from EUR 1,000 — practical naming with search, discovery and domain-fit checks; no premium aftermarket .com promise.
Naming & Brand Foundation: EUR 2,500–5,000 for a premium villa, depending on scope.
Premium Naming & Brand System: EUR 5,000–10,000 for a resort, complex or more demanding concept.
In long-term partnerships some of these levels can be financed through setup and success fee. An aftermarket premium domain and major production are billed separately unless explicitly included.
What does the Rekubo Direct success fee cover?
The direct success fee is not a classic commission for intermediation. Through it, Rekubo funds and operates the entire direct sales system — strategy, brand, digital platform, visibility optimisation on search engines and discovery channels, advanced measurement, paid activation (Google, Meta and other channels as needed), professional inquiry handling, and continuous development throughout the engagement. It is charged only on confirmed direct bookings.
Why is the 5-year model the best value?
A direct sales system becomes stronger over time — brand, domain, content, measurement data, visibility on search and discovery channels, guest database and learned campaigns build value season by season. That is why the 5-year model has the lowest success fee and includes Rekubo Care & Infrastructure at no extra charge — value EUR 2,500 over 5 years.
Why does a shorter contract carry a higher success fee and additional Care?
In the 2-year and 3-year models, Rekubo has to recover the investment in strategy, brand, digital platform, measurement, paid activation and the team running sales over a shorter period. That is why the success fee is higher, and Rekubo Care & Infrastructure (hosting, security, backup, technical maintenance, tracking, technical visibility optimisation, basic content changes) is charged at an additional EUR 500 per year.
System
What can your Rekubo Direct sales system include?
01
Villa brand identity
Name, positioning, tagline and story that make the villa easier to remember, recommend and sell direct.
02
Premium .com domain
A unique .com domain turns the villa from a plain OTA listing into a standalone hospitality brand.
03
Direct booking website
A mobile-first website optimised for inquiries and direct bookings.
04
Sales-optimised content
Copy that clearly explains the villa's value, removes doubts and helps the guest decide.
05
Guest Trust FAQ
Answers to the key guest questions: parking, pool, kids, beach, check-in, payment, privacy, cancellation, pets and everything that can affect the booking decision.
06
Local experience content
Beaches, restaurants, day trips, national parks, family activities and local recommendations that sell the whole stay experience.
07
Seasonal content layer
Strategic content across the year that supports Google visibility, AI discovery and guest decision-making.
08
Visibility optimisation on search engines and discovery channels
Content and technical structure prepared for Google Search and Maps, other search/discovery/travel platforms and AI assistants (ChatGPT, Perplexity and similar) — so the property is present everywhere guests decide today.
09
Advanced tracking and conversions
Analytics, inquiry tracking, conversion and user-behaviour tracking — so we understand better each season what actually drives bookings.
10
Digital platform and continuous development
The platform isn't a one-off build — throughout the engagement we continuously improve content, seasonality, SEO signals and conversion.
11
Inquiry system
Forms, WhatsApp/email routing, lead structure and a process built around converting inquiries into bookings.
12
Rekubo Guest Sales Desk
Professional inquiry handling, sending offers, follow-up, negotiation and closing direct bookings.
Deeper explanation
Two practical guides that make it clear what actually sits behind a direct channel and how much the name and brand shape the result.
Rekubo and Klarnest connect decisions that are usually made in isolation — from the first line of a project and the engineering of the property to brand, direct sales, revenue and long-term asset value.
Klarnest builds the product. Rekubo builds its market performance.